Appendix A
SWiiFT Studio does not replace the stack. It becomes the relationship layer across it.
Adjacent Categories
- — CRM platforms
- — POS systems
- — loyalty tools
- — social platforms
- — email and marketing automation tools
- — creator commerce platforms
POS systems capture transactions.
CRM platforms manage communication.
Loyalty tools reward purchase behaviour.
Social platforms rent attention.
SWiiFT Studio captures permission-led members, evolves relationship data and activates engagement across channels.
Revenue-generating Engagement Layer
Channel Management
Static Data
Evolving Relationship Data
POS / CRM
Loyalty / Email
Social platforms
SWiiFT Studio
Appendix B
Campaign Coach™ reduces the operational load of launching engagement.
Campaign Coach™ is the AI-assisted layer designed to help brands move from idea to live campaign with less manual support.
Focus Areas
- — guided onboarding
- — campaign generation
- — segmentation assistance
- — operational simplification
- — deployment acceleration
- — repeatable campaign templates
Investor relevance
Campaign Coach™ can reduce onboarding friction, lower support dependency and improve deployment velocity as the platform scales.
Traditional path
Strategy → Creative → Build → Segment → Deploy → Measure
SWiiFT path
Objective → Campaign Coach™ → Live campaign → Learning loop
Appendix C
Static data tells you what happened. Evolving data tells you what to do next.
SWiiFT Studio is designed to build richer customer intelligence through repeated interactions over time.
Data Signals
— visits
— purchases
— claims
— entries
— survey responses
— preferences
— participation
— uploaded moments
— referral activity
— campaign responses
Value Loop
Engage→Learn→Segment→Activate→Improve
Investor relevance
More engagement creates richer profiles. Richer profiles improve targeting. Better targeting improves retention and conversion. Better outcomes increase platform stickiness.
Appendix D
The Vault turns customers into creators.
The Vault enables members to upload photos, videos, experiences and moments, creating a future pathway from participation to advocacy.
Future Pathways
- — advocacy
- — creator ecosystems
- — participation loops
- — referral growth
- — affiliate-style engagement
- — user-generated content campaigns
- — brand partnership activations
Customer Journey
Customer→Member→Creator→Advocate→Affiliate
Appendix E
Seed capital funds a focused commercial rollout.
Phase 1
Validate
- — onboard initial hospitality venues
- — measure member capture
- — test activation flows
- — capture repeat engagement data
- — produce case studies
Phase 2
Repeat
- — standardise onboarding
- — create playbooks
- — refine pricing
- — train customer success
- — create repeatable campaign templates
Phase 3
Expand
- — activate partner channels
- — expand through POS and payment ecosystems
- — support agency-led onboarding
- — prepare for APAC and international expansion
Appendix F
Distribution pathways exist before capital.
Payments & POS
- — Tyro
- — Square
- — Redcat
Hospitality Networks
- — FoodPeeps
- — Fiveways
Future Expansion
- — entertainment
- — creators
- — sport
- — culture-led brands
Channels
direct venue onboarding · Tyro pathway · Square pathway · Redcat pathway · FoodPeeps community · Fiveways network · agency and partner-led onboarding
Appendix G
Australian-first execution with expansion pathways.
Initial Market
Australian hospitality and venue engagement infrastructure.
— cafés
— restaurants
— bars
— pubs
— QSR
— venue groups
— franchise groups
Expansion Categories
— entertainment
— music
— sport
— creator commerce
— loyalty & retention
— customer relationship platforms
— participation commerce
Market Sizing (placeholders — needs research)
Australian hospitality venues
[insert verified number]
Australian café / restaurant / bar / QSR operators
[insert verified number]
Expansion entertainment / sport / creator market
[insert verified number]
APAC expansion opportunity
[insert verified number]
Editable placeholders. Source-backed market sizing to be inserted; aspirational TAM numbers are intentionally not shown.
Appendix H
Revenue grows through subscriptions, engagement and partner-led onboarding.
Core Drivers
- — subscription growth
- — active member growth
- — onboarding velocity
- — engagement retention
- — partner-led expansion
- — customer success efficiency
Revenue Layers
- — monthly platform subscriptions
- — active member usage
- — onboarding and activation
- — future engagement intelligence
- — partnership and creator campaigns
Model Assumptions (placeholders — needs assumptions)
Average subscription per customer
[insert assumption]
Average active members per customer
[insert assumption]
Usage revenue per active member
[insert assumption]
Onboarding revenue per customer
[insert assumption]
Monthly churn assumption
[insert assumption]
Partner-led conversion rate
[insert assumption]
Appendix I
What the seed round needs to prove.
Commercial Milestones
- — first scalable onboarding cohort
- — repeatable subscription growth
- — measurable customer outcomes
- — first strong case studies
- — partner-led lead generation
Operational Milestones
- — onboarding systems
- — customer success frameworks
- — support documentation
- — pricing refinement
- — platform reliability improvements
Series A Readiness Metrics (placeholders — needs numbers)
target customers
[insert]
target MRR
[insert]
target activation rate
[insert]
target member capture rate
[insert]
target retention / repeat engagement metric
[insert]
validated onboarding cost
[insert]
validated support cost per customer
[insert]
Appendix J
Founder-led, product-built, partnership-ready.
Founder
Ivan Gomez
Founder & CEO
Vision, product strategy, partnerships, GTM, ecosystem architecture and capital commitment.
Core Team
- Mike — CTO
- Scott — Product
- Lynn — Operations & Governance
- Vietnam Engineering Team
- Base2 Services — DevOps, security, compliance
Strategic Advisors
- Trent Blackett
- Ben Johnson
- Darren Abdell
- Ben Ascot
Appendix K
Built before the raise.
~$1.3m
Founder capital invested
~$1.9m
Contributed strategic, product, infrastructure and development support via Department of the Future
$0
Founder salary drawn to date
Note
Department of the Future, a related business founded by Ivan Gomez, has supported SWiiFT Studio across strategy, product planning, infrastructure support, R&D activities, UX/UI, content systems, platform development coordination and go-to-market execution.
Final legal and accounting treatment of related-party contributions to be confirmed pre-close.
Appendix L
Financial model to be finalised with verified assumptions.
Focus Areas
- — rollout assumptions
- — onboarding velocity
- — recurring subscription growth
- — active member usage
- — partner-led scaling
- — customer success cost
- — engineering and platform cost
- — runway planning
- — international expansion pathways
Editable Placeholders (needs numbers)
2026 revenue target
[insert]
2027 revenue target
[insert]
2028 revenue target
[insert]
Runway
[insert]
Target customers
[insert]
Target active members
[insert]
Target gross margin
[insert]
Aspirational targets are not presented as achieved results.
Appendix M
Pre-close structure, governance and readiness.
trademark position
company structure
related-party contribution treatment
IP assignment
platform governance
privacy and data handling
operational compliance
investor-ready documentation
Suitable for data room references and further legal / accounting diligence.
Appendix N
How customer outcomes will be measured.
Measurement Areas
- — onboarding conversion
- — member capture rate
- — repeat engagement
- — offer claim rate
- — participation rate
- — retention uplift
- — revenue influence
- — campaign response
- — customer success cost
Case Study Structure
01
Customer context
02
Problem
03
SWiiFT deployment
04
Member capture result
05
Engagement result
06
Repeat behaviour / revenue signal
07
Learnings
08
Expansion opportunity