SWiiFT Studio

Stop renting your customers.

SWiiFT Studio
The engagement layer for owned customer relationships.
Own the relationship.Drive revenue.
Pixel Boss
Seed Round 2026
02 / 10
The Shift

The internet is shifting from rented audiences to owned ecosystems.

For the past decade, brands have relied on third-party platforms to acquire and retain customers.

That model is becoming increasingly fragmented, less efficient and more expensive.

Today
Rented Audience
  • ◆Platform-mediated reach
  • ◆Opaque data
  • ◆Paid attention
Tomorrow
Owned Ecosystem
  • ◆Direct relationships
  • ◆Evolving intelligence
  • ◆Measurable retention

Brands now need direct relationships, permission-led engagement, evolving customer intelligence, and measurable retention infrastructure.

SWiiFT Studio is designed for that shift.
03 / 10
The Problem

Brands can transact with customers.
They struggle to retain relationships.

Problem 01
Fragmented Systems
POS, loyalty, CRM, email, social and marketplaces rarely operate as one connected relationship layer.
Problem 02
Rented Audiences
Brands increasingly depend on platforms they do not control.
Problem 03
Static Data
Transactions are captured, but customer relationships rarely evolve over time.
Higher acquisition cost.
Lower customer ownership.
04 / 10
The Insight

Every meaningful interaction can become a relationship.

Interaction
Invitation
Member
Engagement
Revenue

A customer scans, buys, enters, claims, attends or participates. SWiiFT Studio converts those moments into permission-led member ecosystems that become more valuable over time.

Invites, not ads.
05 / 10
The Platform

SWiiFT Studio is the engagement layer.

  • ◆capture members
  • ◆evolve customer intelligence
  • ◆activate engagement
  • ◆drive repeat participation
  • ◆create measurable relationship outcomes
Platform Modules
Enter
Claim
Checkout
Survey
Embed
The Vault
Punch card
Rewards
Mobile Wallet
One profile. Continuous engagement. Evolving customer intelligence.
06 / 10
Why Hospitality First

Hospitality is the ideal proving ground.

  • ◆high-frequency interactions
  • ◆repeat behaviour
  • ◆payment infrastructure
  • ◆measurable retention
  • ◆immediate margin pressure
HOSPITALITYVALIDATIONEXPANSION MARKETS
Initial Market
cafés · restaurants · pubs · QSR · venue groups · franchise operators
Expansion Pathways
entertainment · music · sport · creators · retail · culture-led brands
SWiiFT Studio does not replace operational systems. It adds the missing relationship layer across them.
07 / 10
Traction & Distribution

Product built. Distribution pathways established.

Current Position
◆SWiiFT Studio platform built
◆Rollout commencing
◆Onboarding underway
◆Public positioning live
Strategic Distribution Pathways
Ecosystem
Strategic Relevance
Tyro
Hospitality payments pathway
Square
Merchant ecosystem access
Shopify
E-commerce & retail merchant ecosystem
Redcat
POS ecosystem pathway
FoodPeeps
Hospitality community distribution
Fiveways
Food & beverage network access
Ecosystem Scale Indicators
Platform
Scale
Square
4M+ sellers globally
Shopify
6M+ stores globally
Mailchimp
800k+ paying businesses
Klaviyo
180k+ brands
Contextual benchmarks; not current SWiiFT customers.
Australian-First Focus
Initial: Australian hospitality, venue operators, franchise groups, partner-led onboarding.
Future expansion: APAC, entertainment, creator ecosystems, international partner channels.
08 / 10
Market & Scale

SWiiFT Studio sits at the intersection of engagement, commerce, customer intelligence and participation-driven growth.

Initial Wedge
Hospitality engagement infrastructure.
Expansion Markets
  • entertainment
  • creators
  • sport
  • retail
  • culture-led brands
TAM Positioning
01hospitality technology
02loyalty & retention
03engagement infrastructure
04customer relationship platforms
05creator and participation commerce
The opportunity is not to replace existing systems. The opportunity is to become the relationship layer across them.
View Appendix F — TAM Breakdown ↗
09 / 10
Business Model

Recurring platform revenue with compounding engagement economics.

Stacked Revenue Architecture
Platform Subscriptions
Recurring monthly subscriptions for brands and operators.
Active Member Usage
Revenue scales alongside engagement and member growth.
Onboarding & Activation
Implementation and strategic support.
Future Expansion Layers
Creator pathways · engagement intelligence · AI-assisted activation · partnerships · marketplace.
Commercial Logic

The platform becomes more valuable as engagement compounds, customer intelligence evolves, onboarding becomes repeatable, partner channels expand, and member ecosystems grow.

Growth Pathway
2026
Rollout and proof
2027
Partner-led national scaling
2028+
International expansion
10 / 10
The Raise

The risk has shifted from build risk to commercial execution.

SWiiFT Studio has been built before institutional capital. The seed round funds velocity, distribution and repeatability.

Raising
$2m–$5m
Seed Round
Capital Priorities
  • GTM acceleration
  • Onboarding
  • Engineering
  • Customer success
  • Partner activation
  • Platform reliability
  • International readiness
Founder Commitment
~$1.3m
Founder capital invested
~$1.9m
Contributed strategic, product, infrastructure and development support via Department of the Future
$0
Founder salary drawn to date
View Appendix J — Founder Commitment ↗
Appendix
Diligence Material

Depth for diligence, not for the story.

Open the full appendix or jump directly to a section.

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